2025 MOTHER’S DAY PLEDGE
These mom-founded brands are giving back to moms in critical need this Mother’s Day.
You can help by shopping the links below - a portion of the proceeds will go directly to Welcome Baby.
SHOP FROM APRIL 15th - MAY 11th
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Peacock Parent
Peacock Parent, founded by Christine Landis, helps working parents easily hire help at home through their service Proxy.
30% of all Proxy sales will be donated to Welcome Baby.
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Riley Sheehey
Riley Sheehey is a multimedia artist and textile designer specializing in whimsical illustrations and hand-painted objects.
15% of sales of Modern Motherhood prints will be donated to Welcome Baby.
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THE MAT WITH NICOLE KATZ
THE MAT with Nicole Katz is a whole life yoga therapy practice designed to bring resilience and joy to your mind, body, & soul.
10% of sales from all yoga therapy packages will be donated to Welcome Baby.
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FEWER FINER
Fewer Finer, founded by Madison Snider, embraces fine jewelry for the every day - handcrafted, beautiful, and made in NYC.
10% of sales of their special Mother’s Day charm will be donated to Welcome Baby.
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SHOP DERM
Shop Derm, founded by Laura Beacham, is a scientifically-backed skincare line: crafting simple and convenient solutions for all skin types.
10% of all sunscreen sales from ShopDerm will be donated to Welcome Baby.
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NAGHEDI
Naghedi, founded by Sara Naghedi, is a sustainable line of woven bags and footwear, designed to be stylish, versatile, and timeless.
10% of sales from the Shell Pink color collection will be donated to Welcome Baby.
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GOLDIE HOME
Goldie Home, founded by Sara Roberts, specializes in vibrant table linens and pillows designed to enhance the joy of gathering around the dining table.
10% of online sales at Goldie Home will be donated to Welcome Baby.
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The Letter Nest
The Letter Nest, founded by Sally King McBride, specializes in hand-painted watercolor alphabet prints that are equally joyful and educational.
10% of sales of The Letter Nest’s name prints will be donated to Welcome Baby.
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MO•AI
MO•AI, founded by Svenja Ostwald, is a mindful community for healthier living, recipes, inspiration, and motherhood adventures.
MO•AI will donate to support Welcome Baby through Moms Heart Moms.
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amour
Amour, founded by Alexia Dubois, is a curated children’s boutique specializing European brands: introducing authentically chic styles to the US.
10% of online sales will be donated to Welcome Baby.
join the 2025 pledge
Are you a mom-founded or mom-owned brand? Do you want to make an impact and support moms in critical need?
From April 15th to Mother’s Day, May 11th, pledge 10% of overall web sales (or minimum of 10% of sales from a specific category).